OBTAINING THE IDEAL DENTAL CONTENT WRITER
As we have mentioned many times before, the importance of a great, dental content writer aids your text for SEO (Search Engine Optimization), social media and the “story telling” aspect of your business online. This is paramount for marketing and relevance. If there is no planned-out content, keyword research, conclusive strategy or company goals it is time to take that progressive step.
Finding the right dental content marketing specialist, or writer, like any master of their craft, is damn hard to find in life. It takes much research on your behalf.
We’ve tried to help resolve this pain-staking process by concluded some steps below:
ASSESS THE SKILL SET OF THE MARKETER
Have a look at the specialists previous work and quiz them on what they can do for your marketing and content specifically. During consultation with you or your team they should have done some market research, explained how you will rise above the market with your content, how your content will be different, and the approach they will take, the story they will tell and/or the imagery they will use to accompany this.
IF YOU PLACE A JOB AD
If you place an advertisement seeking a content marketer make sure you portray a thing or two about the field. This will cut out the dummies. It wont hurt if you know a thing or two about your market and needs either (even though this is their job, it’ll show you cannot be fooled).
Ensure the advertisement is not monotonous and dull as it’ll scare off the enthusiastic, sought after creative.
CHOOSE YOUR APPLICANTS
On meeting with your content marketer, hand pick them yourself. Obviously they must’ve met your standards, criteria and shown enthusiasm towards the job at task. But they’ll also feel special as they’ve been chosen for the job and this little confidence booster is great foot to start off working on; psychology at its best!
Don’t hold back on asking the content marketing specialist certain questions that may give you a better understanding of how things are going to pan out. These may include:
“What digital and social media outlets will you use?”
“How do you measure the effectiveness of your content?”
“Would you ever post controversial material that could put the company in jeopardy?”
Don’t be afraid to set a task for your applicants. The extent and detail at which they go to will determine which are serious about the job!