5 Reasons Why Content Marketing is King
Content marketing is not a new concept in the world of digital marketing, but right now, it is more important than ever before. Content is the king and it is increasingly working its way to the forefront of all digital marketing strategies, as it becomes a crucial element that reaps big rewards.
So, why is content king?
1. It’s Great For SEO
High quality; unduplicated content on a brand’s onsite blog has a significant impact on SEO and search engine ranking. Unique content published regularly, internal links to other relevant content and naturally placed keywords helps a website rank organically for relevant search terms and keywords. A higher ranking ultimately exposes the brand to more digital consumers searching for content in its industry.
2. Encourages Engagement
Good content, whether it is in the form of a blog post or social media update, encourages users to engage with the brand, whether they realise it or not. If the content is genuinely good, users will pause to consume the content, understand the brand message and perhaps even comment, like or share the piece of content. If it’s not, they’ll continue scrolling past and the content will disappear into the black hole that is cyberspace.
3. Generates New Leads And Sales
Good content creates brand awareness and authority in a saturated market, which then has the potential to generate new leads and increase sales as more consumers become exposed to the brand.
4. Adds Value To Your Product/Service
Content that adds value in some way is generally received well by consumers because it solves a problem in their everyday lives or teaches them something new. The value is intangible and doesn’t have a direct monetary value, however it is invaluable to the business model and the relationship between the brand and consumers.
5. Increases Traffic
Not only is good-quality, original content great for SEO purposes, it’s also a brilliant way to drive traffic to a website and keep consumers on the site for longer.